Polyfly at Fruit Attraction 2026 to showcase the potential of hoverfly pollination
From October 6–8, Polyfly will take part in Fruit Attraction 2026, one of the leading international gatherings in the horticultural sector, bringing together producers, traders, distributors, technology companies and professionals at IFEMA MADRID.
The 18th edition of Fruit Attraction is expected to bring together more than 2,500 companies across a 162,000-square-meter space spread over 10 pavilions, with an attendance of more than 121,000 professionals from 150 countries. It will be an international meeting point to drive new business opportunities, share knowledge and discover the innovations that are transforming the fruit and vegetable sector.
Our commercial and technical team will be at stand 9G24A to present our natural pollination solutions with hoverflies and help producers and technicians optimize their crop pollination strategy.
Pollination with hoverflies for high-value crops
At Polyfly we produce hoverflies as natural pollinators to improve pollination and contribute to the yield and quality of seeds and fruit. Our solutions are suited to both commercial crops and seed production and crossing programs, adapting to different systems and growing conditions.
We work with two species, QUEENFLY® (Eristalis tenax) and GOLDFLY® (Eristalinus aeneus), each adapted to different conditions so we can offer a pollination strategy suited to the needs of every production.
QUEENFLY operates in cooler conditions and on low-light days, with an activity range between 10 and 30 °C. Its large, hairy body allows it to carry a high pollen load and make frequent visits to a wide variety of flowers.
GOLDFLY, on the other hand, is adapted to warmer conditions, with an activity range between 16 and 36 °C. Its behavior is characterized by continuous, rapid flower visits, making it a particularly valuable pollinator during periods of higher temperatures.
This complementarity makes it possible to tailor pollination strategies to the crop, climate and flowering period.
A solution adaptable to different production systems
Polyfly hoverflies can be used in a range of production systems, from greenhouses, tunnels and shade houses to open-field crops. Their versatility allows them to be integrated into different production strategies and to work with crops that have very different characteristics and pollination needs.
They are also compatible with other pollinators and beneficial insects. Hoverflies can complement the activity of bees and bumblebees thanks to their different flight behaviors and flower-visiting patterns, contributing to greater flower coverage and promoting more uniform, higher-quality fruit set.
This adaptability means hoverfly pollination can be used across a wide variety of crops. Polyfly has experience in berries, subtropical fruits, vegetables and seed production, among others, in both protected and open-field environments.
Avocado, berries and seed production
During Fruit Attraction 2026, our team will pay special attention to pollination needs in avocado, berries (strawberry and blueberry) and seed production and crossing programs — three areas where proper pollination planning is essential.
In these crops, factors such as environmental conditions, the timing and duration of flowering, and the production system directly influence the strategy to follow. The density of hoverflies, the number of releases and the choice between QUEENFLY and GOLDFLY are therefore determined by the characteristics and needs of each crop.
- In avocado, pollination plays a decisive role in fruit set and production.
- Strawberry and blueberry require adequate pollination to achieve well-developed, high-quality fruit, especially in protected environments such as greenhouses, tunnels or shade houses.
- Seed production is another area of specialization for Polyfly, where hoverflies can act as effective agents of cross-pollination.
Technical advice to optimize pollination
Each crop has different needs. For this reason, Polyfly’s work is not limited to supplying pollinators. Our team offers technical advice to help plan pollination and determine the most suitable solution based on the crop, environmental conditions and flowering period.
Over the three days of Fruit Attraction, our commercial and technical team will be available to learn about each project, answer questions and explore how to integrate hoverflies into each production’s pollination strategy.
We look forward to seeing you at Fruit Attraction 2026
Fruit Attraction will be another opportunity to meet producers, technicians, seed companies, distributors and professionals from the horticultural sector, share experiences and continue developing new solutions for more efficient pollination.
If you would like to discover hoverfly pollination in person and learn how QUEENFLY and GOLDFLY can be integrated into your crop, visit us from October 6–8 at IFEMA MADRID, stand 9G24A.
Our commercial and technical team will be delighted to learn about your needs and help you optimize your crop’s pollination strategy.